The California courts have decided that websites that are not ADA Title III compliant, also fall under the penalties outlined under the Unruh Act. This means that for every complaint filed, read that again, I did not say lawsuit, I said complaint. You will automatically be fined $4,000.
That is $4,000 per complaint. Imagine getting 10 complaints. Or worse, the first person who filed the complaint is pissed off, and get’s all their other buddies to file a complaint as well, you could be looking 10’s, if not 100’s of thousands of dollars in automatic fines … and that’s before the costs of actually fixing your website. That’s also assuming you’re not taken to court, or worse, that you are not also slapped with federal fines ($55,000 – $110,000+)